Minimum Advertised Pricing Policy for Wallaroo Hat Company®
- Scope & Products Covered
- This policy applies to all Wallaroo and Carkella by Wallaroo products for which Wallaroo publishes a MAP.
- All advertised promotions-coupons, discounts, bundles, etc.-must comply with MAP.
- MAP Rules & Limits
- No advertisement may display a price below the published MAP for a product.
- The MAP formula is: Suggested Retail Price = 2 × Wholesale Price.
- A discount of up to 30% off MSRP is allowed, but only for up to 5 days per calendar month.
- Advertising & Media Covered
- This policy applies to all forms of advertising: print, TV, radio, websites, email, social media, and more. Exceptions:
- Responding to a customer’s direct inquiry is allowed.
- In-store signage is allowed if not publicly distributed.
- Displaying lower prices in the shopping cart is allowed, if they aren’t publicly visible.
- Examples of Prohibited Practices
- Coupons, rebates, giveaways, or bundles that reduce the advertised price below MAP.
- Free shipping that causes the final price to drop below MAP.
- Strike-through or crossed-off pricing.
- Website buttons or terms like “Click for Price”, “Add to Cart for Discount”, etc., on product pages.
- What Is Allowed
- Advertising above or at MAP.
- Claims like “Lowest Price Guaranteed.”
- Personal replies to customer inquiries that are not automated.
- Enforcement & Consequences
- Violations may result in:
- Suspension of product shipments
- Loss of discounts or incentives
- Termination of the reseller relationship
- Policy Changes & Authority
- Wallaroo may change this policy or MAP levels at any time. Changes apply equally to all resellers.
Only the MAP Policy Administrator is authorized to answer questions about this policy. Contact: [email protected]